Pickandmix.com is an online sweet store based in the UK, which allows customers to choose their own mixes of candies and sweets and let them deliver them to their homes. They launched an online business in 2020, when Pandemie Covvi-19 closed their physical places.
Pickandmix.com generates an annual rendering of over 1 million GBP and maintains more than 3,000 SKUs on its website as variable products (sold by weight), values of packages and packages with a limited edition for holidays.
We recently sat down with William Hale, founder and CEO at Pickandmix.com to learn more about WooCommer’s business and how to average more than 5 times the King Investment (King) performance with Google for WooCommerce.
- Since their release on Google ads in September 2021 to December 2024, Pickandmix.com has seen an increase in income by 24x.
- In 2024, it reached an average of 7.7x return on advertising (ROAS) and saw up to 8 times during its top season.
In the industry, where many brands sell a similar range of sweets, business is highly competitive. In addition, a layer that, in addition to selling a product that is more necessary than a daily treatment (for some of us, race), and this could be a radar of potential customers.
But not for Pickandmix.com: “We are proud of the quality of our sweets and the usability of our website – which distinguishes us from the competition,” he shared the hall. “We have to carefully plan our marketing by analyzing behavioral trends and maximizing our marketing accordingly.”
The Pickandmix.com marketing team is small – only three, including William – and focuses on paid and organic social media, their website, PR and offline marketing. However, they explain that a small team can bring large results.
In 2023 William and the team average 6.7x return on advertising (ROAS), most of their marketing budget was assigned to the last quarter of the year and holidays. Bec Neuskes Sweets are not necessary everyday, team recession for impulse purchases from people who just need a little treatment (not everyone but we all?).
“Getting our key messages and photos of products in front of the target audience is necessary,” the hall said. “Google ads and paid social channels were incredibly effective in providing messages to the right audience.”
With strong results from their Google search campaigns, Pickandmix.com wanted to try the Max Performance campaign via Google for WooCommerce. They have already integrated the source of the Google ADS plugin, so the campaign setting was easy: “It was a simple case of allocation of the daily budget, choosing this product we wanted to promote, and the platform did the rest.”
The hall is satisfied with the settings: “We use one of the automated bid strategies and set a daily budget for campaigns. It has been found to be very reacting in maintaining or setting budgets and making it possible to modify menus and daily budgets if we need it. ”
Automatic selection of target search terms platform worked for its advantage and their target customers appeared their website WooCommerce. “Performance Max campaigns have surpassed our standard campaign. Now we have a much higher daily budget and leave performance to control almmriclyly.
Hale called Outrotred the benefits of the platform and quoted that integration with WooCommerce allows them to make changes as soon as AEDED: “We can monitor the performance of the Google Products, and if the product is insufficiently powerful, we can quickly improve the photo or we can quickly improve or copy and see on both conversions increase or cost of acquisition (CPA) reduce – or both!
“The king is above our expectations.” I expected that the lower king with power MAX is automated, but Performance Max ads have overcome standard campaigns. We land on 500% of the king and 700 to 800% during the Christmas and holiday periods. ”
– William Hale, Founder and CEO, Pickandmix.com
For a small but powerful marketing team of Pickandmix.com, Google Performance campaign options will save considerable time in their work. Rather than manual settings and updating campaigns, the team must now only add or remove products and update on the basis of performance analysis.
They also saw the benefits in other areas: they have experienced an increase in sales on a less popular product, and in addition to Google search sites, youtube and Google Maps appear. The team carefully monitors its conversions from Performance Max campaigns and uses results to improve and develop their website.
“To stay before the competition in our industry, it is to keep our website as pleasant and interactive as possible, as possible, primary,” the hall said. “WOOCOMMERCE is a beast for being fully customizable.” We still have to come across any roadblocks: the site has a quick load time and thousands of competition users were treated at the top of seasonal time. ”
The possibilities of adaptation were useful for the team because in the first days of business were not sure what ALD customers want from their website.
“WooCommerce allowed me to develop a website when we grew and found out what our customers were looking for. It also allowed me to integrate a website with our home management software, transport provider, birthday software, and we could connect our payments provider with negotiated rats. ”
The team constantly adds new customization and features to the website – the standout function is currently created by its own selector. “It’s so simple, but it’s an instinctive way for customers to choose your favorite sweets, and it massively increased our conversion.”
Pickandmix.com does not plan to slow down on a massive growth trajectory early. With expansion to Europe and has a possible signature offer on the horizon, the future looks sweet. 😉
Regardless of the changes on the horizon, the hall’s priority remains the same: customers. “Experience for our customers is the core of what we do, and hopefully we will continue to be one of the most trusted places where you can buy and mix in the coming years.
For these businesses just beginning, the hall recommended a similar focus: “Maintaining customers is something that all owners of small businesses should focus on. … My advice to launch businesses is strongly considered to use WooCommerce for your online store and integrate with Google advertisements. Performance Max Campastels gets your products before the right audience and keeps its advertising costs.
Vanessa spent her career writing useful things for people all over the technology space. Outside work, she likes training on triathlon, turns through hobbies and examines new places in urban and natural places. It has two fluffy cats, maintenance of several succulents and there were too many books on its TBR.