How to advertise on Pinterest: Use the maximum product inspiration application

Pinterest is more than a platform for handyman’s crafts and ideas for home decoration. For subtle owners of small enterprises, the Golden Mix of potential customers who desire to discover new and exciting products.

Discover the advantages of Pinterest offers for business owners, examine which products work best, get some useful advertising tips and learn about a handy tool called Pinterest Tag.

Why is Pinterest a profitable channel for the sale of products?

Pinterest is not just a social media platform; It’s a visual search engine. This resolution is essential for businesses that want to increase the visibility of their product.

Pinterest inspires the decision to purchase consumers

Users come to Pinterest Armed Intent The intention to discover, attach and often shop. According to the platform, the main reason is why people use Pinterest, discover new product and brands.

Happy “lasts” on Pinterest

The longevity of the organic Pinterest content means that your pegs can continue to obtain operations long after being published, unlike other platforms, where the contributions disappear quickly from the perspective. This suffered commitment means selling nails with less effort.

Since there are 537 million monthly active Pinterest users worldwide, your content can reach a large and diverse audience, which increases the potential for brand sales and recognition.

Pinterest simplifies shopping for clipped products

In addition to allowing users it inspires content on thematic plates and provides a direct way to online shopping.

The clipped products act as direct guidance to your online store, occasional browsers to potential buyers with a few clicks.

The numbers of this work. 85% of US weekly Pinterest users made a purchase based on the content they saw from the platform brands.

Pinterest provides a number of advertising options

On Pinterest you can run different types of ads adapted to different assets and goals. However, they all share a common thread: the potential for increasing sales.

Here are types of ads that you can run on Pinterest:

Understanding to the audience Pinterest

Before you start closing, understand who you are focusing on. The demography of Pinterest is shorter towards the female audience, with a high percentage of users under 44 years.

Pinterest is most popular in women aged 25 to 34 years, which accounts for 20.4% of their global audience. In addition, more than 19% of users are women aged 18 to 24 years.

Here are several other demographic statistics from Pinterest:

• Pinterest’s audience is 70% of women and 30% of men
• Pinterest reaches 40% of US households with an annual income over $ 150,000 .9
• Gene z is their Growing The audience accounts for 42% of their global users. They are looking for, saving and ready to buy more than other generations.

As far as other age groups are concerned, Pinterest reaches in the US:

• 46% of people’s ages 18-24
• 40% of people’s ages 25-34
• 39% of people’s ages 35-44.

The United States leads with nearly 90 million Pinterest users, the highest Globillaly. Brazil continues to come with about 39 million users and then we have Mexico, Germany and France.

Pinterest’s audience is often characterized by great interest in lifestyle and personal development topics. They also love to prepare for seasonal events and holiday planning. Let it lead your content calendar, use their interests and increase the obligation.

How to advertise your product on Pinterest

The Pinterest advertising platform allows you to target users based on their interests and behavior. In this way, you can reach an audience that is more likely to be involved in your ad. You want to start, you will need the Pinterest brand.

What is Pinterest and how does it work?

The Pinterest brand is a piece of code that is built into your site to see visitors. This data is used to create an audience for advertising based on their actions in your online store.

The Pinterest brand will help you connect with the eager shoppers who visit your store but have not made a purchase. This tactic is called ‘remarketing“And it turned out to be more effective than traditional advertising.

The brand sees the actions of customers SOM, which gives you the opportunity to shape the audience for memory:

• Visit the page: The visitor lands on the page
• View category: The visitor views products from a particular category
• Add to the cart: The visitor adds products to his cart
• Start the cash register: The user clicks on the cash register button
• Cash register: The customer will complete their purchase
• Search: The visitor uses a search field to find something in your store.

The brand also allows you to sell on Pinterest users similar to your existing customers known as’Actalike“Audience.

But it won’t stop there. Your Pinterest brand also monitors what users do after clicking on your ad. Rather than counting on advertising (which is not equal to purchase), your brand will allow you to see how much your ad has generated. This will help you see How effective are your ads.

If you are not ready to jump for sale on Pinterest, install the Pinterest brand to get an audience Almost here Customers to notice a remoiner that you are ready.

How to add the Pinterest brand to your online store

If you want to install the Pinterest brand, you usually need to edit the web header code and add pieces of code to each page where you want to watch the events. However, some Emmerce platforms, such as ECWID from Lightspeed, make it easier.

With ECWID from LightSpeed ​​you just get robust online Trade – you Get access to subsequent Propantan tools, included for advertising on Pinterest. Create your e -shop with ECWID and start selling on your site, social media like Pinterest and Marketplace.

With ECWID, your Pintest brand does not require any additional coding, which means you can start without special skills. The process is Simplified – All Need is the single copy and insert In your ECWID administrator.

If you want to start with the Pinterest brand, create a free Pinterest business account and verify your website. Check out the detailed Step by step Instructions in the center of help.

How to create ads on Pinterest

Once your business account and Pinterest brand are set up, you can start creating ads on the platform. Here’s how to start.

Navigation of all advertising conditions can be complicated, but they don’t work! Below is a useful overview that will help you better understand Pinterest’s advertisements.

You want to advertise on Pinterest, start by running and campaign.

In each campaign you will find several Groups of advertising– Think of them as chapters. This is where the event takes place! Set the menu and budget, focus on a specific audience and create multiple advertising groups to achieve different goals and share different parts of your business story.

Once you set your advertisement group you can start promotion of pins This is consistent with the goal of the campaign. These pins appear as users pass their home resource or are looking for keywords.

What products do they sell best on Pinterest?

Pinterest is all about inspiration, so it is not surprising that products embodying aspirive lifestyle work well on the platform. Mind on dreamy destinations, luxury goods, items for home decoration, fashion Elections – you Get the idea.

Pinterest users are attracted to aesthetically pleading of visual content, so products with high quality Gold video images work best.

The most popular categories on Pinterest are:

Home decoration and DIY

Home decoration remains one of the highest categories on Pinterest, with ideas for interiors and beautification of the garden is dominated by search.

Products, teaching programs and sets also carved their space on Pinterest. They offer both the product and the experience, have an unquestionable attraction between the active Pinterest DIY community.

Fashion and beauty

Fashion and cosmetic products follow closely behind, while users are looking for style tips and product recommendations to improve their style. The serious visual effects associated with clothing and cosmetics create charm and motivate people to buy.

Food and drink

Food and Drink Items also work well on Pinterest. Whether special ingredients or artisanal kitchen aids, these categories are devoted to watching experts who long for a culinary survey.

Travel and tourism

Pinterest offers a lot of inspiration for passengers, from dream destinations to practical packaging tips. On the platform are very popular products that provide wandering and ensuring more conversation.

Health and fitness

Pinterest is ideal for promoting health and fitness products. From training equipment to dining plans users looking for ways to improve their health are constantly undergoing new ideas and recommendations.

More ways to promote their products on Pinterest

In addition to advertising, Pinterest offers different ways of promoting your products. Here are several strategies:

Optimize descriptions and include keywords

Sale Pinterest works as a search engine, helps incorporate keywords into your PIN descriptions. This ensures that your content is dare below to search and increase the discovery and obligation of your pins.

Act on Pinterest Insights

Pinterest Trends Tool allows you to see what people are looking for on Pinterest. You can explore by demographic, regions and other handy filters to see what your audience is enthusiastic that you can try on.

Understanding trends will allow you to initiate relevant advertising campaigns on Pinterest before big tips. Your ads appear at the right time, which increases your chances of transforming viewers into customs.

Send your content to a shopping reflector

The shopping reflector allows you to emphasize your trends, seasonal content on one of the busiest Pinterest surfaces. Your product and ideas can appear as pins on the Pinterest input page, making it easier to find and get involved with users.

If you want to send your content to the shopping reflector, make sure your topic is Highly searched The deadline during the required period.

Use automated broadcasts

If you sell LightSpeed ​​online with ECWID, you can use Outfy to create content that shows your product and automatically publishes it on Pinterest and other social networks. You can create collages, videos, animated GIF and dirty promotions.

Start promoting your business on Pinterest

With his visual and Discovery Platform, Pinterest can help you reach a new audience and drive sales for your business.

Whether you are advertising on the platform or using other promotional strategies, it is worth investing time and effort to build a strong presence on Pinterest. So why not use this powerful marketing tool?

With LightSpeed ​​ECWID is easier than ever to start and see new results. Create your online store and install the Pinterest brand to address new customers for Pinterest through more efficient ads.

Happy attachment!