People swallow into tiktoku, all for Edstainment, music, dance movements, cheerful pets and other tickle of their imagination. This is the magic of video source so personalized that it might know you better than your friend!
Be one of the world
Why should you use tiktok for your business?
Let’s kick things with the question of everyone: should you use tiktok for your business? And why is Tiktok a big problem for business?
To solve these questions, let’s emphasize what causes this platform to stand out from the channels of social media:
Tiktok boasts a large and loyal fan base
Tiktok has not only a huge fan base, but also girls with faithful users who want to connect with brands:
The Tiktoku audience boasts users from different age groups (from 10 to 50+ years) with different interests. There are many communities such as #baketok, #Syntok, #parentok, etc. This makes the platform an excellent place for advertising, no matter what you sell.
Demography of Tiktoku users by age and gender
Tiktok’s recommendations system is out of graphs
Tiktok’s recommendation system determines which videos will appear on the user’s page for you (a constant stream of videos that see they open the application).
As Tiktok says, the page “is powered by a recommendation system that gives the content to any user who is likely to be for this particular interest.”
For the curation of this incomprehensible feed, Tiktok is considering all about your interactions with videos or childhood. For example, it is considering clips you like or share, the creators you follow, the comments you publish, and the content you create.
Recommendations are also based on video information (subtitles, sounds, hashtags), your device type and account settings (language and country).
The spell of the recommendation system allows tiktoku to represent users content they like constantly. People open the app and get an endless stream of videos they are interested in. Which brings us to our nine:
People spend a lot of time on time
When we say “a lot”, we mean a lot.
Users around the world spend about 34 hours on tiktok per month. In the UK, the average is more than 49 hours, while in the US it is 45 hours and 37 minutes.
According to EMARKERTER, American adults aged 18 to 54 spend more time on tiktoku than any other popular social platform.
Tiktok leads time spent on social time for most adult US
As a company owner, you want to address your potential customers where they spend time. Tiktok has not only a super large and engaged audience, but it continues to grow thanks to a system of recommendations that users love.
When promoting your brand on social media, tiktok should be at the top of your platform list that it could try.
Products can be viral on tiktok
See #tiktokmaduyit
You probably saw a viral video of a woman because it burned on a
Stanley’s traders acted quickly. Supported their super fan by giving new car and highlighted their product as more than just other trends
This viral video ensured everyone learned Stanley Cups
However, your product may not survive fire to become viral on tiktoku.
Many products were flying from the shelves Becaus enthusiastic users’ videos. For example, some Cerave, Roller Skates, Pink Stuff Cleaning Paste, Zara Jeans, Peter Thomas Roth reinforcing eye cream, prerepdeck and crack kitchen organizer. The list continues and beyond!
Tiktok users can on the other duet, stitch and respond to the videos of the second duet, which in addition to promotion in addition
Now let’s explore how to use the application to grow the visibility and sale of your brand.
How to sell products on tiktoku
Sellers can certainly enjoy Tiktok Shop, a practical feature that allows customers to buy your product directly in the application.
How does the Tiktok store work?
Imagine this: You continue the page for your page when a great video appears. Suddenly just have a product that shows! No
How great is that? The Tiktok Shop allows this fun and easy shopping experience for your potential customers.
Shoppers can buy a product they find in the video without leaving the app
You can also add a shop card to your Tiktok profile that shows products from your catalog. Customers can browse your products in the app as easy asyy can browse your videos.
Example of the trade card in the Tiktok profile
After customers click the bag icon in your video or click on the product on the Shop, they can view the product name, description, photos, price and * drum, please * link to the purchase of the product in your store.
Which countries have access to the Tiktok store?
Tiktok Shop is now available in the UK, the United States, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
How to set the Tiktok store?
The easiest way to set the Tiktok store is to connect your product catalog to the Tiktok Seller through your Emmerce platform.
If you use ECWID by LightSpeed as an electronic trading platform and your company is in the US and the UK, the establishment of Tiktok trade cannot be easier.
All you have to do is connect the ECWID catalog using the M2E Multichannel Connect (for the US and the UK) or the Tiktok Shop Connector (for the US only). If your business is outside the US and the UK, you can create a Tiktok store manually.
One of the best things about synchronizing your product catalog with tiktok via ECWID is that any change you make in your ECWID administrator will appear in your Tiktok store. Whether you add products or switch them to ORO off, everything is updated smoothly and saves you to manage product management across the platforms.
ECWID is one of the FEED Emmerce platforms that allows you to connect your Tiktok online store and advertise and sell your product in the app. You can also connect your ECWID store with other platforms such as Facebook, Instagram, Amazon and Ebay.
With ECWID you can sell your product
If you are ready to sell your product on tiktoku, click the button below to watch
How to advertise on tiktoku
Tiktok came first in the first place for AD Equity for two years in a row. In other words, users appreciate ads in the app. This is due to the unique Tiktok ad formats that allow you to naturally promote products and services.
Result? 61% of users bought directly on the tiktok or after, see AD.
One great thing about Tiktok ads is that they can be available in many countries. So even if the Tiktok store is not in your country yet, you can still connect with potential customers in the app.
Let’s explore how you can advertise your business on tiktoku.
If you want to start efficient advertising campaigns, connect your Tiktok for Business online store through your LightSpeed AKA ECWID.
Connecting your online business store for business allows you to run effective ads. For example, ads showing a specific product to people who check this item on your site. Or promote your product to people who have a lot in common with your customers and are likely to be interested in what you need to offer.
After you connect your e -shop with ECWID business, you will be able to:
Main products in your ads
Product catalog synchronization and your Tiktok account for a business account allows you to create and manage ads that display your
Spark ADS Are your organic
You can also organic videos of other creators who have your product and turn them into a spark to promote them into feed.
Tiktok ads intertwine into the platform and offer an organic feeling
Ads for lead generation It will help you capture potential customers through contact forms. When someone counts the CTA button in your video ad, the pop -up form appears immediately.
Collecting potential customers on tiktoku remains in the application so there is no need to redirect users elsewhere
Advertisement collection Allow customers to browse the product collection directly in the application. You can choose items to show or let the tiktok ADS manager view most of the product for each potential customer.
Shoppers can explore different products from one advertisement
ADS Objective catalog has gave Display specific products to people who have expressed interest in your site (this feature is only available in the US and Indonesia).
Depending on your experience, you can choose between a simplified way of creating ads and fully customizable creating advertising campaigns.
ECWID provides a light version of Tiktok ADS Manager, which you can access directly from the ECWID manager. It is a simplified experience for creating an advertising campaign in no
For users, they can go to their ad manager Tiktok (which can be from the ECWID manager) and get a full control experience with advertising.
Run more efficient advertising campaigns
When you connect your ECWID storage to Tiktoku for business, you automatically get access to an intelligent analytical tool called Tiktok Pixel. Comes
But what does Tiktok Pixel do exactly? We’re glad you asked!
Tiktok pixel It follows customers’ actions on your site, for example, how many people are viewing a specific product page, searching for an item, adding something to your cart or buying. This allows you to find the right audience for your ads.
For example, you can use Pixel data to address people who behave like your current customers or those who have previously hired your store.
The key to start the ads that bring you sales is advertising to the right
Tiktoku advertising is available for sellers in all countries supported by Tiktok companies. So what are you waiting for?
If you need help with the connection of the Tiktok store or want to learn more about the application advertising, our detailed help for help is definitely useful.
Start selling and advertising for tiktok
In addition to being the world
With thoughtfully targeted ads and
Sign up for ECWID and create an online store and connect it to the tiktoku to show your products to a large and other audience.
